Tuesday, May 1, 2012

Pandora Jewellery - A short History

Pandora is well-known for its stylish twist for that traditional charm bracelet (introduced in 2000). But at the rear of their holiday to develop to be considered a world-renowned jewellery institution is really a really simple account of the Danish goldsmith and his partner wanting to reveal their creations using the world.
In 1982, every Enevoldsen and his partner Winnie create a modest jeweler's store on Norrebrogade in Copenhagen, Denmark. As condition for their products and companies slowly increased, their concentrate shifted for that wholesale business, and by 1987 they discontinued their small actions all together. They hired Lone Frandsen as artist for their preliminary Pandora charms line, developing what was to develop to be Pandora's distinctly exclusive design. In 1989, Pandora opened its production collection in Thailand (called Pandora Productions) and marketed its jewellery products and companies wholesale. In 1996 Lisbeth Enø Larsen, a goldsmith, joined the company, and collectively with Frandsen, developed its signature jewellery line, which consists of the well-known customized Pandora charm bracelets.
By 2000, their charm bracelet idea was released for that Danish market, also it swiftly took off, with condition for Pandora bracelet charms going through the use of the roof. Encouraged by this response, Pandora Jewellery was released from the US in 2003 and entered the German and Australian market segments in 2004. As need grew, fuelled by 3rd celebration distributors throughout Europe, the institution determined in 2005 to construct a large-scale production facility in Thailand. By 2006, Pandora opened the preliminary PANDORA store in Germany, which was swiftly put into practice by other stores in Denmark, Australia, Switzerland, US and Canada. With Thailand proving to possess extremely powerful production capabilities, Pandora opened a next production store in August 2008 as well as a 3rd in March 2010, additional enhancing its production.
Today, Pandora employs extra than 2,500 individuals and operates and manages a vertical institution design with in-house design and production, complete deal with of its marketing and marketing and instant distribution worldwide. Its latest choice of over 1,800 exclusive jewellery styles are marketed in over 260 Pandora branded idea stores globally and through the use of third-party distributors to near to 10,000 points-of-sale in 6 continents in over 47 countries
Pandora blended versatility with style to deliver us the jewellery we have occur to know and love. Their objective then - since it is these times - will be to provide everyone a fascinating world of best excellent and hand-crafted jewellery that is genuine and personal. Inspired by Greek mythology, PANDORA encourages guys and ladies similar to show their individuality and creativity, to inform the world their tales of hope, adore and lifestyle producing utilization of Pandora beads, necklaces and earrings. With pendants and charms developed of gold and sterling silver, Murano decanter or glass beads, important gems and birthstones, everyone can have an unforgettable choice of the personal exclusive and life-changing moments within their hands.

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